Affiliate
A partner referring users for a commission.
CPA
A fixed fee for a qualified action.
RevShare
A share of calculated revenue.
Hybrid
A combination of CPA and RevShare.
Sub-Affiliate
Commission for referring another affiliate.
NGR
Net gaming revenue after contractual deductions.
GGR
Bets minus wins before further deductions.
FTD
A player making a first deposit.
GEO
The country or market of the traffic.
KPI
Quality criteria required for payment.
Tracking link
A URL carrying the affiliate identifier.
Cookie lifetime
The attribution storage window.
Postback
A server-to-server conversion notification.
Hold
The conversion validation period.
Chargeback
A reversed payment.
Admin Fee
An administrative revenue deduction.
Negative carryover
A negative balance moved to the next period.
Brand bidding
Paid ads targeting a brand name.
PPC
Paid traffic billed per click.
SEO
Organic search promotion.
Conversion
A completed target action.
Retention
The productʼs ability to keep players active.
Invoice
A bill submitted for affiliate payment.
Restricted GEO
A market from which traffic is not accepted.